Video marketing is the future of the modern online marketing realm as it strongly impacts the choices and decisions of potential customers.
It has been noticed that businesses can explain their marketing points much better through videos in comparison to words. Moreover, video information is much easier to grasp for the audience than the textual description. Today, the business has two versatile video platforms YouTube and TikTok where they can promote their products and services through compelling branded video content. It has seen many businesses embed YouTube videos into website which come with a better conversion rate.
However, some businesses are looking for one answer which video platform will come with better marketing results among YouTube and TikTok for their brand. If you are also one of them and end up in this article looking for the same answer then you are correct place. Here you will get a much clearer answer to your question.
This article is going to compare both the popular video platforms YouTube shorts vs TikTok to tell you which one is worth using for fulfilling your marketing goals.
Keep your eyes on this article till the end for clearer understanding.
YouTube Platform And Its Audience
Let’s start this article by knowing each of the video platforms and their audience. Here, start by talking about YouTube and its audience first.
YouTube is a popular video-sharing platform where creators share interactive content of different niches. These videos are watched by millions of audiences and they are also allowed to share, like, and comment on those videos which helps them to reach a wide base of audience globally. Interested audiences can subscribe to their favorite channels to receive more videos from creators in the future.
YouTube is known for its long engaging videos with duration starting from 10 to 30 minutes. But with time as TikTok gained a lot of popularity for its short-form videos YouTube has also introduced the features of YouTube shorts. Thus, it enables the creator to make their videos more engaging keeping their video length to max 60s with YouTube shorts. As per the reports of Statista today YouTube shorts are engaging more than 2 billion active users every month, which has overtaken TikTok (Source: Statista).
Talking about the audience of YouTube has audiences from different age groups. Some percentage of every age group love to watch YouTube for different purposes.
TikTok Platform And Its Audience
Now let’s have a look at the next video platform TikTok. TikTok is popularly known for its short-form videos which can be watched and shared with the world. With TikTok, video creators can interact with their audience the most creatively. This allows users to use inbuilt filters, stickers, sound effects, and music to make their videos attractive and fun.
TikTok formerly known as Musical.ly has immense success due to its trending hashtags, sounds, and users taking part in different challenges. The algorithm of TikTok is very strong which suggests audience video as per their activity on the platform.
TikTok serves its audience with diverse forms of videos from entertainment to education and also from branded videos to comedy videos. Recently TikTok has become a popular platform for the brand to promote their products. Users use TikTok for more than 1.5 hours a day to consume videos.
The audience on TikTok is a little different than on YouTube. TikTok is mostly popular among the Gen Z and the Millennials. However, older audiences also have started to get attracted to TikTok these days.
The Comparison Between Two Platforms YouTube And TikTok
Now that you have little knowledge about both video platforms it is time to compare them and understand their role in marketing. You will also understand how it will benefit the brands differently from each other. Let’s get straight into their comparison without wasting any more time.
Benefits Of YouTube Marketing For Brands
As explained before YouTube is a platform for long video content so it’s a great opportunity for businesses to incorporate the power of storytelling into their marketing. Storytelling is a great way to convey the message of the products and services in a structured and clearer form. YouTube provides a wider space for videos where brands can even collaborate with other creators to promote their products.
This technique brings better conversion to the businesses. The best thing about YouTube videos is that they have an impact on the market even after years because of their searchability. YouTube videos keep educating the audience year after year. Moreover, businesses can target a wider base of audiences for promoting their brand.
Benefits Of TikTok Marketing For Brands
Now get to know about TikTok which is a short-form video platform as explained above. If the targeted audience of your business is particularly Gen Z then TikTok is your platform. TikTok covers mostly 60% of the users in the age group of GenZ (Source: Wallaroo).
If you are trying to reach this age group by promoting your business in a traditional form then it will not work. Today Gen Z is the key target of many businesses so TikTok videos are a great way to reach them.
The algorithm makes it easy to reach the TikTok video to millions even without a major following and subscribers. Videos go viral real quick on TikTok and your videos can become trendsetters overnight. However, TikTok doesn’t offer audience polish videos and shorter videos make it a little difficult for businesses to convey their message quickly.
In The End
This article has explored both platforms and you get to know them from the view of marketing benefits as well. So, it is better to say that both the platforms TikTok and YouTube are important from different perspectives.
It is clear from the discussion that brand objectives, products, and target audience here play a huge role in choosing the right platforms.
So, if the target audiences are millennials or different age groups then YouTube will work great. Again if your target audience is Gen Z then TikTok is your go-to platform.
Thus, it can be concluded that first understand the objective and other aspects of your business then choose the ideal video platform among YouTube and TikTok for best marketing results.
