Running your business online sure has its perks. However, it is not a walk in the park and boosting website traffic is one of its biggest challenges. Most people don’t feel comfortable in shopping from new places. However, if you have a brick-and-mortar store, you can easily lure new customers in by displaying your best items at the storefront.
Sadly, websites and search engines don’t entertain this feature. So, how do you get people to check you out without paying for it? Organic search engine optimization holds the key to all your problems! But it’s easier said than done.
With all your competitors aiming to improve their rankings on Google, it can be tricky to secure a spot on the first page. You’ll need the right tips and tricks up your sleeve. And this blog will introduce you to six of them!
6 Surefire Ways To Boost Your Website Traffic And Bring In Organic Leads
- Research Your Audience
If you sell footwear, you need to target people who want to buy new shoes. Not someone who’s looking to upgrade their wardrobe. They might still lurk around your website, but you’ll never see them converting.
So, the first step is to target the right audience if you want the right traffic. But you can’t do that without getting to know who your audience is. Start by creating buyer personas to identify the ideal customers for your business.
You can have more than one personas, meaning all your ideal customers don’t have to share the exact same traits and characteristics. For example, let’s say you own a formula milk manufacturing firm. In this case, your persona may include:
- Working moms
- Stay-at-home moms
- Working dads
- Stay-at-home dads
- Single parents
- And etc.
By creating these personas, you can target people with what benefits them the most about your brand.
- Spend On Search Engine Optimization (SEO)
You can’t generate organic leads without organic traffic. And every marketer worth their salt should know that only means one thing – search engine optimization! SEO helps rank your website on the first page of search engine results.
You might wonder why that’s important. Think of it this way: when you search for something on Google, don’t you always click on the first website that shows up? Everyone does that, which is why webpages at the first spot have the highest click-through rates.
SEO can help you get that spot. While the process might be slow, it’s definitely worth it since it offers long-term results and a substantial return on investment. Talking about investment, search engine marketing is also quite pocket-friendly. You can either hire a SEO Company Ireland or do it yourself. You just have to be patient and believe in the process!
- Enhance Your Website’s Speed
Does your website page take forever to load? If so, this could be one reason why you’re not getting enough traffic on your site. Like us, search engines despise slow-ranking websites too, so they don’t rank it even if it has a strong SEO strategy.
And it’s not just about the search engines. Even if your target audience accidentally stumbles upon your website, they will leave if it takes longer than a couple of seconds to load. That’s why it’s crucial to ensure the speed of your page is as fast as lightning.
One way to make sure of that is using Google PageSpeed Insights. Don’t worry, it’s a free tool, but it does a priceless job by telling you about your webpages’ current speed. Plus, it even offers suggestions for how you can improve it.
- Make Your Website Easy To Navigate
Imagine you had two routes to reach your destination. The first one is a straightforward and clear path, whereas the second one is a nightmare. It’s full of obstacles and confusing turns and is also longer. Which route will you take? Of course, the first one!
Now, apply this example to your website. See if it’s easy to navigate. Is all the information on your website easily accessible? Does it offer a seamless online shopping experience? Is everything clearly organized, or will the visitors have to sort through everything on their own?
Such factors can significantly impact your lead generation. If browsing through your website feels like finding a way out of a labyrinth, people will start preferring your competitors over you – even your most loyal customers won’t put up with this!
- Get Backlinks
We want you to take a walk down the memory lane, back to your school days. During student body elections, didn’t you use to vote for the candidate most of your friends were rooting for? Well, that’s somewhat how backlinks work too, in improving your search engine ranking.
You see, when you establish links with relevant and credible websites, it’s as if you’re building a network of supporters. Google views these backlinks as endorsements, similar to votes in an election. This can lead Google to perceive your website as a reliable source of information and an authority in your industry. Hence, this ultimately pushes your site higher up on the search engine results page.
However, getting backlinks is not as easy as it sounds. You need to curate a smart strategy to make it successful. Hence, if you don’t have a prior experience in it, it’s better to let a link building agency in Ireland tackle the task for you. They can navigate the complexities and help your website earn the ‘votes’ it needs to thrive in the digital landscape.
- Publish Content Religiously
Your audience may not always be looking to buy. Sometimes they are only browsing around to find answers to their questions. If you religiously publish content that settles their queries, they are more likely to explore your business in the process. And when they are finally ready to make a purchase, you’ll be the first business that comes to their mind. We know it’s a long shot, but it works almost 99% of the time.
Content marketing can take several forms, ranging from blogs to videos and infographics. You just need to identify what works for your audience the most and take it from there. Just remember to keep your content relevant to your industry and target audience.
For instance, if you offer kitchen remodeling services, you can post stuff on the average cost of renovation, share some budget-friendly remodeling tips, or help customers choose between different materials. The options are endless!
Conclusion: Get Ready To Boost Your Website Traffic And Organic Leads With These Handy Tips And Tricks
If you’re serious about growing your business in the digital world, it’s going to take more than just creating a website. Boosting website traffic and generating organic leads is an ongoing effort and requires consistent time and attention.
It might seem daunting initially, but brands have been doing it for years, so it’s not really that difficult. Granted, it will take you some time to get hold of it, but you’ll ease into it eventually. Start off with the strategies mentioned above, and you will soon notice a rise in your website traffic and conversion rates!
