So the mobile era has arrived—today, the number of mobile users outnumbers PC users!
As a result, businesses have recognized the importance of attracting clients through the proper use of mobile platforms. But that is insufficient. To make the most of this channel, they must also optimize their mobile apps and websites to improve user experience and outperform their conversion rates.
While some firms use both mobile websites and applications, others may use only one of the two. The cost, usability, desired functionality, and audience served all influence the decision between mobile apps and websites.
Having said that, surveys suggest that users prefer mobile apps to mobile websites, especially when it comes to mobile app development Dubai. This provides a compelling reason to develop mobile apps to reach out to new (and existing) customers.
Furthermore, for a variety of reasons, mobile apps outperform mobile webpages. Our top ten list is as follows:
#1 Mobile apps provide for more customization
Personalization seeks to provide consumers with personalized communication depending on their interests, location, usage behavior, and other factors.
It is simple to provide users with a tailored experience when using mobile apps. You may also test out alternative experiences for your clients using a mobile app A/B testing tool.
Mobile apps can allow users to establish their preferences at the outset, allowing them to be delivered with personalised content. Apps can also track client involvement and use it to provide personalized recommendations and updates to users. Furthermore, they may detect the users’ position in real time and give geo-specific content.
Personalization, however, does not only help to improve user experience. It can also assist in increasing app conversion rates.
When consumers are pampered with personalized material, they are more likely to convert since it provides a human touch as opposed to generic information that appears robotic or automated.
#2 Convenience of sending notifications
Email has been the most extensively utilized business communication medium for the previous two decades. Businesses have utilized email extensively (and in some cases, abused it) to communicate with their customers. As a result, email has lost its effectiveness; open and click rates have consistently decreased.
There’s no need to be concerned.
Now consider mobile app notifications. There are two kinds of notifications: push and in-app. Both are intriguing options for connecting with app users in a significantly less obtrusive way.
The ability to offer consumers quick, non-intrusive notifications is so appealing that it is one of the primary reasons why many organizations desire a mobile app in the first place.
Also Read: Enhancing Medical Services: Mobile App Development in the Healthcare Industry
In-app notifications are notifications that consumers can receive only after opening an app. Push notifications, on the other hand, are notifications that consumers can receive regardless of what they are doing on their mobile devices.
There have been cases where the push medium of alerts resulted in 40% click-through rates. If you use a mobile website or have one while developing an app, you can use VWO Engage to send push alerts.
Sign up for a free trial and discover how simple it is to deliver notifications to both desktop and mobile users.
#3 Utilizing mobile device characteristics
Mobile apps have the advantage of leveraging mobile device features such as a camera, contact list, GPS, phone calls, accelerometer, compass, and so on.
When such gadget functions are leveraged within an app, they can make the user experience more interactive and enjoyable.
Furthermore, these functionalities can lessen the work consumers would otherwise have to make. For example, consumers submitting a form on a banking app may be required to provide images in order to finish the procedure. The software allows users to capture and submit images using their mobile camera.
The interconnected features greatly reduce the time required to complete a certain job in an app and increase conversions.
#4 The ability to operate remotely
It is most likely the most fundamental distinction between a mobile website and an app.
Apps, like websites, may require internet connectivity to conduct most operations; however, an app can still provide basic content and functionality to users while offline.
Let’s use a banking app as an example once more.
The app may include functionality such as tax calculation, installment calculation, and loan limit determination. These capabilities can function even without an internet connection.
#5 Design autonomy
Despite technological breakthroughs in web design, mobile websites still rely on browsers to accomplish even the most basic activities. Mobile webpages rely on browser capabilities like the ‘back button,”refresh button,’ and ‘address bar’ to function.
Mobile apps, on the other hand, are not subject to these constraints.
A mobile app is created with various complicated functionalities based on advanced gestures such as ‘tap,”swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
Apps can employ these gestures to provide unique functionality that helps users execute a task better. For example, an app can let users navigate to the next or previous phase by using the swipe motion.
#6 New branding encounter
Because a mobile app is unique from a company’s website, it has the freedom to provide customers with a new brand experience. It means that the company can experiment with new branding styles for the app that are distinct from the company’s website (or the organization as a whole).
Going a step further, businesses can create mobile apps specifically to help them move into a new brand style.
A mobile app can also allow users to personalize its appearance to their preferences. This can increase the app’s personalisation even further.
Also Read: Mobile App Development – The Darker Face of the Moon
#7 Users devote more time to apps
Mobile consumers spend 88% of their time on apps and only 12% on mobile websites.
#8 A new wave of conversions
If you want to increase conversions, mobile apps can be a simple way to move visitors through the conversion funnel.
Top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users can be acquired via mobile apps.
Utility apps, for example, can attract ToFu users who can then be fostered into BoFu leads. On the other hand, apps like eCommerce already have BoFu users who are more likely to convert.
Add-on: Because mobile apps are considerably more focused (in terms of content and functionality), you can use them to reach out to specific consumers in the funnel. Mobile websites, on the other hand, reach a wide range of people.
#9 Brand awareness
Users spend a significant amount of time on mobile devices. It’s safe to say that many users interact with the apps they’ve installed on their devices on a daily basis. This frequent contact serves as a marketing opportunity for the apps.
Even when customers are not actively using a mobile app, the brand linked with the app is reminded of them. The app’s symbol functions as a mini-advertisement for the brand.
The availability of an app on any device influences the user’s subconscious view of that brand.
This user behavior is inspired by the Signal Detection Theory, which proposes that people analyze even previously disregarded adverts at some level in their minds.
#10 Apps can perform tasks faster than websites.
A well-designed mobile app may complete tasks much faster than a mobile website.
Apps typically save their data locally on mobile devices, as opposed to web pages, which typically require web servers. As a result, data retrieval in mobile apps is quick.
Apps can save users even more time by remembering their preferences and taking proactive steps on their behalf.
There is also a technical reason why mobile apps can work faster—most mobile websites utilize javascript code to conduct their activities, and the framework that mobile apps employ may run nearly five times faster than javascript code! While all of this is going on in the background, users can complete actions on the front end of mobile apps faster, leading to a pleasurable user experience.
What should you select between a mobile app and a mobile website?
Creating both a mobile website and a mobile app for your company can be pricey, and you may have to pick between the two depending on your budget and business goals. While both channels have advantages and disadvantages, mobile apps can help you increase conversions and retention. Mobile apps provide better personalisation and operational efficiency, as well as a variety of other unique capabilities.
Also Read: Mobile Apps Unplugged: Connecting People and Possibilities
However, after you’ve created a visually appealing mobile app, how can you ensure it delivers on all of its promises and promotes the desired development for your company rather than being just another channel to manage and maintain? The answer is simple—you carefully test it.
Mobile app A/B testing enables you to incrementally improve your in-app user experience by experimenting with features, app flows, and other UI-based adjustments to increase engagement, conversion, and retention. While having a mobile app up and running is undoubtedly the first step in engaging with a completely new audience group, continuously optimizing it can help you create tangible improvements in your key business metrics.
