Have you been using web design and UI design for the same scenario? If yes, then you need to stop. This is not what designers of a high-rated web design company follow. In this blog, let’s understand the basis of this design approach, its similarities and differences.
What are the Features of UI Design
To know more about the UI design context, let’s learn its features.
- Familiarity
A familiar design enables users to utilize existing mental models. It reduces cognitive strain and allows a quicker adoption process. So, while designing a website, a top-rated web design company aims to make the website familiar.
- Responsiveness
A responsive design adjusts to different screen sizes, prioritizing mobile usage. It encourages more extended site visits and lower bounce rates.
- Intuitive Design
It implies that the design is user-friendly. It includes visually representative icons and concise labels. Moreover, intuitive design saves users’ time and effort, preventing them from getting lost in the structure.
- Empathy
This involves mapping the user’s journey and focusing on how the design makes them feel. Adding an empathetic element to websites, a custom web design agency in NYC considers the user’s emotional experience, moving beyond conversion rates.
What are the Elements To be Added to Web Design?
Do you want to put effort into web design? But how can you approach it? For this, you need to learn its elements. Let’s find out.
- Responsive and Engaging Hero Images
Focused or large hero images create a strong visual experience. An experienced web design company sets the tone for the site and communicates the brand’s essence.
- Semi-Flat Design Focusing on Simplicity
This design eliminates three-dimensional effects. It ensures quick understanding and includes subtle shadows for depth.
- Background Videos
These automatically playing videos can reduce text content and quickly convey key information. A web design company incorporates such elements to make the page engaging
Is UI UX Design the Same as Web Design?
You may be thinking that UI UX design and web design are similar. However, it is not. There may be some sort of similarities. There are a lot of differences that you must learn to make its proper implementation. Top web design companies in USA mostly differentiate UI design and web design while serving their clients. They tend to understand what may be the best fit for clients.
What are the Similarities in Web Design and UI Design?
- Both web design and UI design involve planning a website’s layout and appearance. For example, the arrangement of navigation menus, the color scheme, and the overall visual theme are decided in both processes.
- The goal of both these design contexts is to create interfaces that should be attractive, user-friendly, and accessible. Websites like Medium employ engaging hero images and navigation to provide an accessible user experience.
So, whatever clients choose between UI design and web design, a professional web design company focuses on building an engaging interface.
- Whether incorporating background videos like Wistia or developing clickable menus and buttons, web and UI design prioritizes interactive elements.
- A deep understanding of user needs and expectations backs up the design decisions in both domains. To maintain the standard, a custom website design agency in NYC considers user journey mapping, empathy-driven design, and usability testing.
- Both fields require the design to adapt to different devices and screen sizes. For example, using responsive design techniques that adapt the layout for mobile or desktop views is similar to UI and Web design.
What are the Differences between Web Design and UI Design?
To understand the differences in much a concise way, let’s learn the differences in tabular form.
How Does A UI Designer Approach the UI Design Process?
Unlike a web designer, a UI designer has a different approach to follow while perfecting the UI design interface. Here is the approach considered by a UI designer of a top-rated web design company.
They try to understand the project context: It involves learning about the project’s purpose and target audience at length.
They analyze their rivalries: Researching similar brands is what they never miss. It is a way of making the interface design familiar.
They are responsible for designing website elements and screens: While designing for the screen, they put a greater emphasis on the icons, images, typography, colors, and animations.
They also need to frame prototypes and wireframes: Low-fidelity wireframes are for interface layouts. On the contrary, high-fidelity prototypes are for displaying the actual behavior.
Finally, they pass it over to developers: Developers then take it forward to render life to prototypes. They make it functional with design iterations. However, this step is based on feedback.
Let’s take a real instance: A UI designer is hired for a fitness brand that targets young adults. So, a UI designer performs analyzing the brand’s competitors. They found that the interface design should be vibrant and have motivating animations. Low-fidelity wireframes are used initially to plan layouts. Also, High-fidelity prototypes are for the website’s interactions. This is all that a UI designer in a real scenario does.
How Does A Web Designer Approach the Web Design Process?
A web designer of a custom website design agency in NYC systematically approaches the web design process.
They start by identifying the goal: They need to meet clients onboard to communicate the project’s purpose. For example, what parameters do clients want to consider, such as increasing brand awareness or selling goods?
They need to define project scope: It involves estimating the project range. They make a sketch of required web pages, timelines, and relevant features.
Building Sitemap: They craft websites’ structure by creating a layout that shows how website features and content interrelate.
They perform robust testing methods: Checking the site on different devices and using automated tools to find any glitches. The glitch may involve poor user experience or broken links. They try to solve it before finally launching the website.
Final Thoughts: Should You Choose UI Design or Web Design?
It may seem like the same for you. However, there is, indeed, a difference. When handed over a website design project, an amateur designer may be confused about what to choose. This is where an experienced web design company excels. They have SMEs and expert designers who handle such projects with immense professionalism.
If you need clarification about what to choose and when to choose, consulting with the best web designing agency in New York would suit you. To make the right decision for clients, such a company offers clients a questionnaire list.
So, don’t make the right move, but do consult with the best!
