Billions of Internet users stream videos online. The number is increasing day by day. As a result, the Video on Demand or VOD market is rapidly growing. Businesses have started to capitalize on this trend by implementing VOD.
Video content accounts for a significant portion of the Internet traffic. This highlights the immense potential for VOD. It is an excellent time for brands to build Video on Demand applications.
But what exactly is it? What are its benefits and features? This blog discusses these questions. Keep reading to explore more about VOD.
A Look at the Video on Demand
The Video on Demand solution will provide companies with a central server to store videos. These videos can be further shared or sold.
These platforms have an online library where your content is stored.
Video content like movies can be accessed from this online library.
This scenario is totally different from traditional broadcast channels. In traditional streaming, you only get to watch at a scheduled time. However, these VOD services have revolutionized the way we consume content.
The Popular VOD Platforms Are
- Netflix
- Hulu
- Amazon prime
These OTT streaming platforms are basically built upon VOD. These OTT giants broadcast licensed movies or series. Similarly, smaller brands can also benefit from the best VOD platform. Any brand can build its streaming service using these video hosting platforms. This Video on Demand platform can partner with individual businesses.
As a business owner or manager, you must find a reliable partner who understands your viewers. Thus, you will enhance your viewer’s experience.
You can control your content distribution using an excellent VOD platform.
Top Features of VOD Streaming
- Content Management System or CMS
- Video on Demand Transcoding
- Monetization of video content
- Personalizing video player
- Content Delivery Network or CDN
- Advanced security
Now, let us explore the advanced features of these platforms.
Content Management System or CMS
CMS is the main feature of these VOD solutions. You will get access to functionalities like searching and categorizing. This feature makes content updation simple. As a result, it enables smooth viewing.
Video on Demand Transcoding
It is crucial to support various Internet speeds and devices. Here, video transcoding ensures that the videos are encoded in a way that supports all the formats. It also ensures smooth content delivery, minimizing load time.
Monetization of video content
Monitoring is crucial to generate revenue. These platforms have various models for monetization. Pay-per-view and subscription plans are prime examples. Even ad-based models can also be implemented.
Personalizing video player
Customizing according to the brand scheme is the key to consistency. White labeling of the video player enables you to customize it according to your needs.
Content Delivery Network or CDN
Content delivery networks are used to stream the video to your viewers. These globally distributed networks are also known as CDNs. With these CDNs, your video content is streamed to the audience. This network helps reduce latency and buffering.
Advanced security
Protecting from unauthorized access is a must for video streaming platforms. Thus, robust security methods will safeguard your video content.
Top Advantages of Video on Demand Streaming Platform
- Convenience
- Variety in Content
- Accessibility
- Personalized Content Recommendation
- Saves Money
- Ad-Free Content
- Micro-Targeting
- Scope for Content Analysis
We have discussed VOD and its features. Now, let us uncover advantages of it:
Convenience
This is a crucial one of the benefits of VOD streaming Platform. VOD service gives access to the online library at any time. Viewers can watch any content anytime. Your audience does not have to follow schedules, unlike traditional broadcasting.
Variety in content
Viewers can toggle between many movies and series. All this content will be in one place. This centralized approach will enable the platform owner to cater to a vast audience.
Accessibility
Whether the viewer has a mobile or television, VOD can be accessed across these devices. The users will have access to vast video content anytime and anywhere. They can watch content from their office or home.
Personalized content recommendation
Many prominent VOD platforms employ AL/ML-based recommendation algorithms. Content is shown to the viewer according to their preferences. Viewers’ ratings and histories are utilized to highlight relevant content.
This personalized approach will enhance user experience. Users will be engaged in surfing relevant content.
Meanwhile, this strategy saves users time searching for relevant content. Thanks to the advance of the VOD streaming platform, you can improve user experience.
Saves money
The VOD streaming solution can be implemented with many monetizing options. The popular monetization options are based on subscription and pay-per-view. Your users can consume the video content for a fraction of the cost of broadcasting services. So, a VOD streaming platform can be more value for money for users.
Ad-Free content
Major streaming services provide an ad-free viewing experience. Viewers will have zero interruption while watching movies or series. As a result, they will feel more immersed. Overall, they will be satisfied by the video content.
Micro-targeting
Viewers’ activities on these streaming platforms can generate data. Brands can utilize this data to make targeted advertising. Plus, they can promote any movie or series. Streaming platforms should have a better understanding of their user’s preferences. This will enable them to customize offerings.
Scope for content analysis
VOD operators use metadata tagging and categorization algorithms to organize videos. Plus, the library can be organized well using these techniques. Analysis of the content enables effective content searchability and discovery. It will help users to find relevant content easily.
In conclusion
For beginners, grasping the importance of VOD can be challenging, but with simplified explanations like these, diving into Video on Demand becomes much more accessible. We trust that you now have a clearer understanding of VOD streaming.
If you manage or own a content brand, now is the opportune moment to delve into creating your streaming platform. Not only will this enhance the overall user experience, but it will also facilitate broader audience reach and pave the way for innovative content delivery strategies, securing a competitive edge in today’s digital landscape.
