When you are packaging the cosmetic product, it is mandatory to see either it is ignored or not by the customers. Makeup packaging is paramount and there are couple of ways to pack a product. Packaging for the retail products, is different from the B2B sector. B2B sector use the shipping boxes, mailer boxes and large size boxes for the transportation of products. Contrary to this, retail industry uses the display, counter display boxes for the exhibition of the product. This difference is because of the target audience, in B2C marketers target direct consumer. In this context, B2B, the purpose of the cartons is different and that is transportation and safety of the product.
Brand Ignorance – Packaging Role:
Brand use packaging as a marketing tool in retail industry. It directly communicates with the customers and tell them about the inside product. Furthermore, placing of logo on the makeup boxes build brand and it should be clear to the customer. In this way, placing the logo on the box is an association of the customer with the parent brand. Furthermore, in many cases, a parent brand manages multiple product under one logo. Here, in this situation, consumer recognize and never overlook the products of their favorite brand. No doubt, if there are multiple products, and variation of the same products of a brand, its parent logo is same for every product. If you don’t want to ignore your brand, then focus on branding of the product.
Here are the few things that brands should consider for makeup packaging:
Eye-catching design for branding:
A visually striking packaging design enhance your product value. Appealing look of product is only possible when products stands out in the shelves. For this purpose, packaging designers use following things.
- Bold and sharp colors related to the parent logo
- Unique shapes like pillow shape, pyramid shape, auto bottom, 5 panel hanger boxes
- Add texture on the box
Following above-mentioned points help in getting the eye-catching design for every small and large scale business. Using these techniques embrace custom makeup packaging for a unique brand identity.
Consider eco-friendly materials for sustainable packaging solutions:
Eco-friendly material is the need and demand of every consumer. In this era, consumers are more talented and conscious towards environment. People love recycling, clean environment and re-useable packaging. In packaging Kraft is the material which is 100% recycle able and all sort of large boxes are made up of Kraft material. If a brand is using Kraft material for the packaging, this brand product would never be ignored. In addition to this, there are many laws that are enhancing the sustainable and eco-friendly packaging culture among the USA states.
Prioritize practicality and functionality for user-friendly packaging:
For the branding, not only mesmerizing design and shape of the box is necessary but also functions and user-friendly nature of the box is also necessary. Modern makeup boxes wholesale production is practical, and functional. In this type of packaging, designer focus on convenience and usability of the box. When customer is handling the product, its usage and functions should be enhanced.
In addition to the above information, a makeup box should be easy to open and close, and reduce the frustration of the customers. On the other hand, a functional box has features like this,
- It is reusable and recyclable.
- Must have pour spouts for easy dispensing
- Place clear labels for the instructions on the box
- Product identification should be easy
- Product usage instructions
- It must incorporate ergonomic shapes
- Append handles for easy carrying
- Packaging material must fulfill the needs of product
- A functional makeup packaging is also cost-effective, and reduce waste.
- It is always bio-degradable and sustainable
Appending all above mentioned factors in a box leads to the branding and make it easy to order makeup boxes online. Customers’ accept these boxes easily, and it effects the buying decision.
Ensure high-quality materials and craftsmanship for premium brand perception:
When we are talking about makeup boxes then material selection is very important. There is a list of materials like,
- Kraft,
- Corrugation,
- Cardboard, and
- Bux board
These materials are well known and easily available in the market. Each material has its own features and properties. Besides this, their purpose and costs are also associated with the product nature.
Sometimes, marketers use the boxes for promotion and yielding the better ROI. In order to get better ROI, cost of the raw material matters a lot, cardboard is easily available and commonly used material. It has high end finishing options that have much better outlook and makeup boxes wholesale production become easy. Additionally, in corrugation there are many flutes inside walls.
- Single wall corrugation
- Double wall corrugation
- Triple wall corrugation
For the flutes this chart is helpful;
- Single face F Type flute corrugation
- Single wall E Type Flute corrugation
- Double wall C Type corrugation
- Double wall B Type Corrugation
- Triple wall A type corrugation
Next material is Kraft and it is known for the recycling purpose. It is highly bio degradable and easily available in market.
Bux board material, is another cost-efficient option. When you search makeup boxes online, you find number of customization options as well. IT is good for the low cost daily domestic and food items packaging.
Paying attention to micro design details:
Art work printed on the box should be excellent and resemble to the product. When we display and sell products, the visual effects and micro elements we print on the box matters a lot. These small elements make overall display of the product in the malls. This layout in the malls attracts the customers, for the cosmetic products like,
- Nail Polish
- Blush
- Foundation
- Mascara
So, micro details like expiry, instructions, price, material used, and other benefits on the box help the customer to purchase the product easily.
In the end, custom makeup boxes help in branding and lift the sales in the market. Moreover, makeup boxes wholesale production reduces the cost, and yield large amount of boxes. Materials selection is another important part that can’t be overlooked.
