eCommerce operations have evolved significantly over the past few years, with multiple modules and digital storefronts required for various business stakeholders. In such scenarios, it’s not possible to attain the required operational efficiency with a dedicated technology stack. Integrating different tools, frameworks, platforms, and libraries, native or open source, and binding them together to perform and support complex eCommerce operations enables businesses to achieve the required efficiency and productivity.
Among many eCommerce platforms or tools, BigCommerce is one. BigCommerce allows businesses to streamline operations and maximize their profit by automating eCommerce workflows. To automate your eCommerce operations with the capabilities of this platform, you can hire a professional BigCommerce development company with adequate knowledge of this platform. With the help of an experienced bigCommerce company, you can leverage BigCommerce for the support required to enable headless commerce with integrations with the most commonly used systems and build customer-centric experiences quickly with a turnkey solution.
Understanding The Power of BigCommerce
Before diving into automation, it’s essential to understand why BigCommerce is the ideal platform for your eCommerce needs. BigCommerce is a robust and feature-rich eCommerce solution that provides businesses with the tools to create, manage, and optimize their online stores. It offers various features, including customizable templates, secure payment gateways, advanced marketing tools, and a user-friendly admin panel. Moreover, it allows easy integration with various third-party applications and services, making it a versatile platform for automating workflows.
Automating Inventory Management
Efficient inventory management is crucial for eCommerce success. Overstocking or understocking products can lead to lost revenue and dissatisfied customers. BigCommerce simplifies inventory management by allowing businesses to automate many aspects of it. Here are some key features.
Inventory Tracking
BigCommerce enables automatic tracking of inventory levels. When a product is sold, the platform adjusts the stock count accordingly. This ensures that your customers only see products in stock, reducing the risk of backorders and negative shopping experiences. You can hire a professional BigCommerce development company to integrate BigCommerce-supported inventory management tools to automate tracking.
Reordering Alerts
Set up reordering alerts to receive notifications when your stock reaches a certain threshold. This allows you to replenish your inventory on time, preventing shortages.
Supplier Integration
Connect your store with suppliers through APIs or apps. When your inventory reaches a specific level, orders can be automatically placed with your suppliers, ensuring that you always have sufficient stock on hand.
Automating Customer Support
Delivering exceptional customer support is a fundamental part of eCommerce success. BigCommerce offers automation features that can help improve your customer service.
Chatbots
Implement chatbots on your website and app to respond instantly to customer inquiries. These chatbots can answer frequently asked questions, direct customers to the right product pages, and even assist with order tracking. The developers offering BigCommerce development services will integrate an AI-enabled chatbot into your online store to improve customer support services.
Help Center
Create a self-service help center with automated responses to common queries. Customers can find answers to their questions without the need for human intervention.
Order Updates
Automatically send order status updates and tracking information to customers via email or SMS. This keeps customers informed and reduces the number of inquiries related to order status.
Automating Analytics and Reporting
Understanding your eCommerce performance is crucial for making informed decisions. It also ensures you have up-to-date and accurate data at your fingertips, enabling you to make informed decisions to grow your business.
Sales and Inventory Reports
Generate automated reports that provide insights into sales trends, product performance, and inventory levels. These reports can be scheduled to run daily, weekly, or monthly. With the help of a professional BigCommerce development company that also offers AI integration services, you can build a system where the capabilities of AI can be leveraged to generate predictions of sales and how you can improve your strategies.
Customer Behavior Analysis
Utilize automated analytics tools to track customer behavior on your site, such as which products are frequently viewed, abandoned cart rates, and conversion metrics. This data helps you make data-driven decisions to improve your store.
Google Analytics Integration
BigCommerce seamlessly integrates with Google Analytics, allowing you to set up automated tracking and goal conversions to monitor the effectiveness of your marketing campaigns.
Automating Order Fulfillment
Efficient order fulfillment is a crucial factor that can improve your customer’s satisfaction. By automating this process, businesses can improve the speed and accuracy of their shipping processes, leading to happier customers and cost savings.
Order Routing
Automatically route orders to the nearest or most suitable fulfillment center based on the customer’s location. This can help in reducing shipping costs and delivery times.
Label Generation
Generate shipping labels automatically, reducing the time and effort required for manual label creation. The BigCommerce development company can integrate your store with popular shipping carriers for seamless label generation.
Inventory Deduction
When an order is shipped, the BigCommerce backend repository automatically deducts the sold items from your inventory, ensuring accurate stock levels and preventing overselling.
The Benefits of Automating eCommerce Workflows with BigCommerce
Automating eCommerce workflows with BigCommerce offers numerous advantages for businesses of all sizes. These benefits include:
Increased Efficiency
Automation reduces manual tasks, allowing your team to focus on more strategic and creative aspects of your business. also, read blog Why Choose BigCommerce For eCommerce Website Development
Reduced Errors
Automation minimizes the risk of human errors in tasks like inventory management, order processing, and marketing campaigns.
Enhanced Customer Experience
Automated processes lead to quicker responses and more accurate order processing, resulting in happier customers.
Data-Driven Decisions
Automated analytics and reporting provide valuable insights to make informed decisions and drive growth.
Scalability
As your business grows, automation ensures your workflows can scale to meet increasing demands.
Also read: How to Choose the Right WordPress Web Development Company?
Final Words
In the fiercely competitive world of eCommerce, automation is the key to streamlining workflows, enhancing customer experiences, and boosting sales. BigCommerce, with its wide range of built-in automation features, is a powerful headless CMS that helps in automating eCommerce operations and allowing them to address their customer’s needs promptly. If you’re looking to enhance the capabilities of your BigCommerce store, you can partner with a professional BigCommerce development company that can help automate your operations.
