9 Mistakes to Avoid While Publishing Your Book on Amazon

9 Mistakes to Avoid While Publishing Your Book on Amazon

Amazon is a known platform for self-publish authors to display their books in front of an audience. It offers a range of advantages – from extravagant audience reach to high royalty points. But it can only happen when all pieces of the puzzle fit right. 

A single mistake can lead to a bad reputation or no sales of your book. And if you don’t want it to happen. To keep yourself away from any damage, here is a list of mistakes that you should avoid while publishing your book on Amazon.

Avoid These 9 Mistakes While Publishing Your Book on Amazon 

Make sure to not make these mistakes when publishing a book on Amazon. 

1: Rewriting the Writing Process 

Writing a book is a very creative process that needs time and attention to detail. That is why rushing through it can lead to sloppy writing, undeveloped characters, and plot holes. If you are the one who rushes the writing process then you might miss opportunities to explore deeper themes or refine your storytelling techniques. 

Taking the time to write and revise thoughtfully can result in a more polished and engaging final product.  

2: Neglecting Professional Editing 

Editing is more than just fixing your typos and grammar errors – it is also about improving the overall quality and coherence of your writing. Professional Amazon book editing services can provide valuable feedback on plot structure, character development, pacing, and more. 

You should not neglect professional editing as it can result in a book that feels amateurish or disjointed, ultimately turning readers away. 

3: Designing a Poor Cover 

Your book cover is your first chance to make a positive impression on potential readers. A poorly designed cover can convey unprofessionalism or give the wrong impression about the content of your book. 

You must invest in a professionally designed cover that aligns with your genre and target audience and can significantly impact the success of your book.  

4: Ignoring Metadata Optimization

Metadata plays an essential role in helping your readers discover your book on Amazon. Neglecting to optimize your metadata means missing out on a valuable opportunity to connect with your target audience. 

 You must research relevant keywords and categories and incorporate them strategically into your metadata to improve the visibility of your book and reach more potential readers. 

5: Failing to Build a Platform 

You must build a platform to establish your presence and credibility as an author. Don’t neglect to build a platform as it will damage your connection with your readers, build relationships with other authors, and influencers, and promote your book effectively. 

Starting easily and consistently engaging with your audience can help you build a loyal following and increase the chances of success of your book.  

6: Overlooking Pre-Launch Marketing 

Pre-launch marketing is about building anticipation and excitement around our book before it is even available for purchase. If you avoid pre-launch marketing, it leads to not creating buzz, attracting attention from readers and the media, and driving early sales. 

You must run promotions, offer sneak peeks, and reach out to book bloggers and reviewers to create momentum for your book before it hits the shelves. 

7: Neglecting Post-Launch Promotion 

Promotion doesn’t end once you have published your book – in fact, it is your beginning. You must not avoid promotions as it leads to unsustainable moments, not reaching new readers, and not driving enough sales. 

For this, actively promote your book through advertising campaigns outreach efforts, and soliciting reviews, you can keep your book in front of potential readers and maximize its long-term success. 

8: Setting Unrealistic Expectations

While it is important for you to set goals for your book, on the other hand, it is also crucial to be realistic about the goals, about what you can achieve. Setting unrealistic expectations can lead to disappointment and frustration, especially if your book doesn’t meet your lofty sales target. 

Rather than focusing solely on sales numbers, you should measure the success of your book by other metrics such as readers’ engagement, positive reviews, and personal fulfillment.  

9: Ignoring Reader Feedback 

Reader feedback is your window to valuable insights into what aligns with your audience and what areas of your writing or marketing strategy could be improved. Ignoring or dismissing reader feedback means missing out on opportunities to learn and grow as an author. 

Instead, you should use the feedback as a valuable resource to refine your craft and connect more deeply with your readers. 


So, amazon is the right place if you know how to publish your book. It requires attention to guidelines, a fine copy of your manuscript, and avoiding everything mentioned above. When you dodge the mistakes, it might be right to say that your book will not fall into the “some other ordinary book” category. 



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